#017 - Achieve Big Goals with This Simple 90/90/1 Rule

Many of us feel overwhelmed by the demands of daily life, and it can be hard to focus on what truly matters.

But what if there was a simple method to help you make real progress every day?

That’s where Robin Sharma’s 90/90/1 rule comes in.

Robin Sharma is a world-renowned author and leadership expert.

He’s famous for helping people unlock their potential.

One of his most powerful ideas is the 90/90/1 rule. It’s simple, clear, and it works.

What Is the 90/90/1 Rule?

The 90/90/1 rule is straightforward:

For the next 90 days, spend the first 90 minutes of your workday focusing on your #1 most important task.

That’s it. Just one rule. But it can change everything.

Focus Is Powerful: Most people start their day by checking emails, scrolling through social media, or doing small, easy tasks. But this scatters your energy. By using your best 90 minutes for your most important work, you set yourself up for success. You’re fresh, energized, and able to give your best effort.
Consistency Builds Momentum: Doing something every day for 90 days creates a habit. It also builds momentum, which makes it easier to keep going. Over time, this steady progress can lead to big results.
Eliminates Overwhelm: Instead of worrying about 10 different things, you focus on one. This reduces stress and makes your work feel manageable.

Here’s how you can make the 90/90/1 rule work for you:

Identify Your #1 Task: What’s the one thing that will make the biggest difference in your life or work? Maybe it’s writing a book, building your business, learning a new skill, or working on a project that’s been on your mind. Choose something meaningful—something that aligns with your goals.
Schedule Your 90 Minutes: Decide when your first 90 minutes of the day will be. For most people, it’s best to start right after waking up, as your mind is fresh. Avoid distractions during this time. Turn off notifications, close unnecessary tabs, and let your family or coworkers know you’re unavailable.
Stick to It: The magic of this rule is in the consistency. Do it every day, even if you’re tired, busy, or not in the mood. Some days might feel harder than others, but what matters is showing up.

Let’s say you’re an entrepreneur who wants to grow your business.

Your #1 task might be reaching out to potential clients or developing a new product.

By focusing on this for 90 minutes every day, you’ll make real progress.